"Under the new policy if that video were to be posted again we would definitely remove it," Bickert told reporters at a press briefing on Wednesday. "We don't apply policies retroactively; our general rule is that we apply policies on content on the site going forward."
Bickert said the company would also remove calls for citizens to go to the polls to monitor voters if it referenced "a goal of intimidation, or exerting control, or showing power." The policy was implemented to remove content that was not already prohibited under the platform's policies, such as posts which encourage people to bring weapons to polling places, Bickert said.
"We already would have removed that, but what we are trying to get at now is this more implicit speech," she said, adding that the company had begun training its moderators in applying the new rules.
Facebook was strongly criticized last week by a self-appointed watchdog group, consisting of academics and advocates, for "actively and knowingly facilitated the flow of poison into the population." The "Real Facebook Oversight Board" hit out at the platform's refusal to remove content such as the Trump video calling for an "army" of supporters and accused Facebook of not enforcing its own policies.
Rashad Robinson, president of Color of Change, a civil rights organization that signed on to the board, said calls like Trump Jr.'s were "a threat to our ability to express our will for a better future."
Facebook also said it now plans to prohibit all political and issue-based advertising after the polls close on Election Day for an undetermined length of time. It said this would "reduce opportunities for confusion or abuse." Earlier this month, Facebook said it would not accept any new political ads in the seven days prior to the U.S. election on Nov. 3.
If a candidate or party declares victory before a race is called by major media outlets, Facebook said it would add more specific information in the notifications that counting is still in progress and no winner has been determined.
Facebook announced Tuesday that it would ban all accounts and pages related to the debunked conspiracy group QAnon. The company has already removed thousands of pages, but the challenge -- as with the new election rules -- will be trying to keep up with groups and users that try to go around Facebook's specific rules.