Holiday Gift Card-Giving Expands With Stocks and Smashing Concrete

How does a gift card stand out? Add a hammer and the financial market.

In October, gift cards that buy fractional shares of publicly traded companies became available at U.S. retailers like Kmart and grocers Safeway and Wegmans Food Markets. "Gift Cards for Stock" were introduced by prepaid and payments network Blackhawk Network and Stockpile, which previously created "eGift Cards" for stock.

When asked about financial risks involved in giving a gift card for stock, the company notes that it's a gift card and not a stock or recommendation to buy a specific stock.

He adds that investors should stay informed about their portfolio, the financial markets and the general economy.

Another option that livens gift-card giving this season is a product by Man Crates. The Redwood City, California-based company that specializes in "awesome" gifts for men, introduced this year the "smash and grab" gift card.

The company sells a variety of gift cards, including from partners like Bass Pro Shops, Home Depot and Best Buy, encased in a concrete brick that the recipient has to smash with a hammer, included in the package. Safety goggles are also included.

"Smash and Grab is the gift of socially appropriate destruction: two inches of pure concrete that he gets to, nay, must completely obliterate," the product description on states.