May 2, 2014 -- In honor of this year's Kentucky Derby, Pizza Hut unveiled “Derby hats” made from materials found at the restaurant, including pizza and wing boxes.
Pizza Hut is giving away the hats -- inspired by the elaborate head gear seen at the race -- created by designer Angela Bacskocky from the reality television show Project Runway, season 12.
The company, whose parent company Yum! Brands is based in Louisville, Kentucky, home of the big race, is giving away the hats through social media leading up to the race on Saturday and on the infield at the Derby.
Pizza Hut renamed its breadsticks as “thoroughbread sticks” for a discounted price of $2 through May 3, the same price of a minimum bet on the race, with the online purchase of a large pizza at menu price using promo code STICKS.
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“For the millions of fans that can’t make it to the race on Saturday, Pizza Hut is offering a great deal on our all-time favorite breadsticks, amply renamed ‘Thoroughbread Sticks,’ this week,” said Doug Terfehr, Director of PR, Pizza Hut. “There are not many sure things when it comes to the first Saturday in May, but this offer is sure to be a crowd pleaser.”
The Pizza Hut breadsticks are the company’s most popular side item.