Starbucks Drive-Thru Ordering Gets Personal Through Barista Video Chat

Starbucks is introducing video ordering at 2,400 cafes in the U.S.

— -- Starbucks customers ordering their java in the fast lane will now get a more personal experience. The company's drive-thru lanes are going high-tech through video communication with baristas, the company said.

The Seattle-based coffee giant is adding video screens at 2,400 cafes with the drive-thru service over the next year, a Starbucks spokesperson told ABC News today. There, customers can see their barista's face when ordering and will be shown their order and price.

"The new screens show our drive-thru customers the barista’s face, along with what they ordered and the cost. It’s another way we are facilitating that barista-customer personal connection," the spokesperson said in a statement.

The company, which has already tested the concept in Seattle, said it wants to improve the drive-thru customer service experience. Starbucks has 22,000 stores globally.

Starbucks is no stranger to introducing technology to its stores. The company began allowing U.S. customers to pre-order their food and beverages through an app this summer.