'Go Green' shows how to save the Earth and some dough

ByABC News
April 7, 2008, 12:08 AM

— -- After writing a series of best-selling personal finance books, such as The Automatic Millionaire and Start Late, Finish Rich, author David Bach has built an audience of avid readers.

That's good news for the environment. In Go Green, Live Rich, his latest offering in collaboration with Hillary Rosner, a journalist, known for her work on Al Gore's An Inconvenient Truth, Bach is using his reach to give back in a way that goes far beyond individual pocketbooks, including his own. (A portion of proceeds from the book's sales is earmarked for donation to Waterkeeper Alliance, an organization dedicated to protecting waterways from polluters.)

He presents manageable steps to take to protect the planet and save or potentially make money in the process. In a slim, colorful, resource-packed format, Bach makes a convincing pitch that "going green" is not a luxury, an expensive choice, you can't afford. On the contrary, "From a financial point of view, you simply cannot afford to ignore it. Investing green will be to the 21st century what investing in technology was to the 20th century."

You begin by calculating your carbon footprint at www.earthlab.com/carbonprofile. It's a simple online tool that takes about three minutes. The calculators will ask you to consider several factors such as where you live, your current utility bills, how you work, how you commute and travel all things Bach's book shows you new ways to do.

The book is organized into 50 tips of just two or three pages each with sections on how to make green choices in all areas of your life, from driving the right car to making your home energy efficient, taking green vacations, voting green and socking your money away in mutual funds that invest in companies that are involved in renewable energy or clean water and clean air.

Consider this: Even if you decide to try just four tips from his book, you win and so does the Earth. Here's Bach's math: "You improve your car's fuel economy and save $884 annually. You save $129 on your energy bills by sealing the leaks in your home, and $85 more by adjusting your thermostat 3 degrees. And you start bringing your lunch to work and pocket $1,560." Not bad.