New and notable in the advertising world

Food for thought.

The Ad Team has noticed a spate of not-so-good-for-you foods trying to play up their "natural" side in recent ads. For instance:

•A print ad for Frito-Lay's Fritos shows the chips neatly lined up as kernels on an ear of corn. Says the copy: "3 simple ingredients. Corn. All natural oils. And a dash of salt."

•A Pepperidge Farm print ad boasts "real fruit baked into light, flaky cookies." It shows a bushel of fresh fruit next to a picture of three cookies.

•Print and online promotions for Hellmann's mayonnaise's "real" ingredients: eggs, oil and vinegar.

•Outdoor ads with oversize McDonald's burgers above the line: "100% beef."

We think this wholesome approach is a bit much for these products. What's your take?

Makes us misty-eyed.

Johnson's may have taken the tears out of baby shampoo — but it put them into its "Thanks, Mom" Olympic ads. The baby care company, a unit of global Olympic sponsor Johnson & Johnson jnj, is running heart-tugging ads that show Olympic athletes sharing unscripted stories about how their moms helped shape their lives. Among those featured: U.S. track and field star Shalane Flanagan; triathletes Sarah Haskins and Jarrod Shoemaker; and swimmer Cullen Jones.

The campaign will run online at, as well as on NBC Universal's broadcast and cable networks during the Games.

Gobbling up resources.

Tofurky, the tofu meat alternative, has concocted a plan to not only save animals' lives, but also to save the world from global warming: "Tofurky Tuesdays."

You go to and pledge to go meat-free one day a week — preferably Tuesdays. In exchange, you'll get information and two free magazines on vegetarian eating. Tofurky maker Turtle Island Foods and the Humane Society of the United States are co-sponsors.

Their thinking: It takes a lot of energy to raise and transport animals for food. By Tofurky's math, the greenhouse gas emissions saved by going meatless one day a week equal those of driving a 20-mile-per-gallon car for 16.5 miles.

Joining the party.

Sure, Pepsi will get free exposure when the Democratic National Convention takes place Aug. 25-28 in Denver's Pepsi Center. And yes, Invesco will share the spotlight when Barak Obama give his acceptance speech at Invesco Field at Mile High.

But that doesn't mean small-scale businesses won't get a piece of the action with the Democrats in town. Two examples:

•The Cry Baby Ranch:The retailer in Denver's historic Larimer Square district expects to sell wagonloads of Western wear, from $38 Western scarves (for women) to $400 boots (for men). Owner Roxanne Thurman also plans to unload a bunch of Colorado-made glass cowboy hat paperweights — at $58 each.

•Chipotle:In Denver 15 years ago this summer, Steve Ells opened the first Chipotle Mexican Grill. Convention attendees can grab a piece of Chipotle history by visiting that first store on Evans Avenue near the University of Denver and buying a $10 "I've Been to Evans" T-shirt — sold only at that store.

By Laura Petrecca, Bruce Horovitz and Theresa Howard