Ad Track: 'Wassup' guys make comeback; Victoria's Secret PR
— -- Eight years after they first appeared in a short film, then gained fame in Budweiser ads, the "Wassup" guys are back — backing Barack Obama.
A video posted on YouTube shows the guys in dire straits: One is in Iraq, one is losing his home and one tries to commit suicide after checking his stocks. The clip was directed by Charles Stone III, creator of the original True film, who sold rights to Anheuser-Busch in a five-year deal now expired.
Decidedly darker than the film and Bud ads, Stone says his video is "realistic" about life today. "It's effective for Americans to see these guys going through hard times."
A-B, which has no control over the catchphrase associated with Bud, had no comment.
Stone added a disclaimer to the video that the views are his, not A-B's. "It's a politically partisan piece. It wouldn't be fair to Budweiser if I didn't put the disclaimer on it."
Milking teen attention
The California Milk Processor Board is appealing to teen girls' vanity to entice them to down more moo juice. Last week, it sent milk-touting emery boards, nail polishes and compact mirrors to 75 California nail salons. "According to our research, milk is great for your hair and nails and skin," Executive Director Steve James says.
The beauty products direct teens to WhiteGoldIsWhiteGold.com, where faux rock star White Gold plays a clear guitar filled with milk. Milk consumption by teen girls "is pretty flat," James says. "We'd like it to be increasing."
New kosher rolls
The world of kosher eating has come to this: kosher sushi. Kosherfest, the largest show for the $9 billion kosher-food industry (Nov. 11-12 at the Meadowlands in Secaucus, N.J.) will host a kosher sushi cook-off among top chefs.
But Ad Team's interest was more piqued by another of the 350 exhibitors: The Exceptional Brownie, in eight certified kosher flavors. It was "Snack of the Day" on a recent Rachael Ray show.
Retailing 101
Victoria's Secret is giving collegians a crash course in marketing, public relations — and ethics.
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