Tightrope: Now, more than ever, focus on service

— -- Hi, Gladys:I am currently laid off and would like to start a business. Trying to think of a good business to get into is not easy, especially with this bad economy. Several months ago I thought about starting a legal transcribing service. I got off to a good start because my sister, who is a lawyer, gave me my first contract. She also got one of her lawyer friends give me some work. But after a few months I had problems keeping my focus. What do you suggest I do in this recession to make a living? —Debbie

First, I would suggest you get a medical check-up to make certain that your inability to focus is not a medical problem.

Starting a business is about making a living. To make a business work, you need to create a plan of action and follow it. You'll need to focus on providing the best service. And, now more than ever you'll need to focus on making certain that you and your staff show the utmost respect for both your customers and their money.

Starting a business today is nothing like it was in the past. Today we live in a global economy. You can make a living in your neighborhood or on the other side of the globe. You can physically leave your home and go to a workplace or you can stay home and sit behind your computer and make a living. The choices are yours. However, it is important to find your niche. No matter how hard times get, goods and services are always going to be needed. This means the smart entrepreneur will always make a living.

Yes, the banks and the auto industry have suffered. But, as I know from my uncle, who stays glued to television news, Wal-Mart and McDonald's are doing relatively well.

The other day I went to the theater to see the latest Tyler Perry movie, Madea Goes to Jail, and I could barely find a seat; the place was packed. So, folks are spending in the areas of their interest.

This recession has made more people, including me, take a hard look not only at how much money they spend but also where they spend their hard-earned dollars. There's a strong possibility consumers will emerge from this with a new value system.