Founder of Dreyfus fund dies at 95

NEW YORK -- Mutual fund pioneer Jack Dreyfus, a master money manager whose marketing savvy helped forge Wall Street's image in Main Street's mind, died Friday.

Dreyfus, who matched his investment prowess with penchants for interests ranging from horse breeding to crusading to cure depression, died at New York Presbyterian Weill-Cornell Medical Center, a hospital spokeswoman said. Dreyfus was 95.

The cause of his death wasn't immediately known, but he had been ill for some time, said Arnold Friedman, treasurer of the Dreyfus Charitable Foundation, the financier's philanthropy.

As the creator of the Dreyfus Fund and its parent Dreyfus Corp., Dreyfus built one of the nation's biggest mutual investment funds and one of the first that actively courted everyday individuals, rather than just professional financiers and institutions.

The fund's lion symbol — introduced in a cheeky 1950s ad that showed the big cat striding out of a subway station and down Wall Street — became a familiar mark of success and power to generations of Americans.

The 58-year-old company, now part of the Bank of New York Mellon, said it was deeply saddened by Dreyfus' death.

"This remarkable individual was a legend in the creation and marketing of mutual funds and a humanitarian with a heart of gold," the company said in a statement Friday. "We are eternally grateful to our founding father for his legacy of innovation and integrity."

Life magazine called him a "maverick wizard." He dubbed himself "the lion of Wall Street" in a 1996 book, one of at least five he wrote.

He kept following the market and going to an office overlooking Central Park every day into his 90s, though he retired from the Dreyfus Corp. in 1965. He left with an estimated net worth of $100 million and a new mission.

Behind the scenes, he had been fighting severe depression — cured, he said, only when a doctor prescribed the anti-epilepsy drug Dilantin. It also is known by the generic names diphenylhydantoin and phenytoin.