April 22, 2009 — -- The world's most expensive suit will be unveiled today in Pall Mall, London. The "Alexander Amosu," named after the designer himself, could be yours for just over $100,000.
Each suit will be a one-off creation made from gold and platinum threads, the rarest silks and a blend of Himalayan Pashmina, Qiviuk and Vicuna. And, to complete the garment, nine 18-carat gold and pave set diamond buttons will be sewn into place.
Amosu, luxury designer to the rich and famous and founder of Amosu Luxury Ltd, spoke to ABC News about the inspiration behind his creation: "I wanted to create something completely exclusive, limited, luxurious, impressive and outstanding. Nobody has done that."
"Whatever I do I have to do 10 times better than anyone else," added Amosu, focusing on the exclusivity of his product, something that is not available from other tailors.
"I'm trying to build a luxury brand that people know about. To compete with the likes of Gucci you have to produce not just the 'world's most expensive' but something so exclusive that you are the only one who makes it," Amosu told ABC News.
The designer does not exaggerate; the triple-figure price tag includes hyperbolic levels of customer service: Alexander and his tailors will travel to clients anywhere in the world to take measurements and fit the suits.
The "poor" have been taken into consideration, the "time poor" that is: the buying process, from measurement to fitting, will be completed in only two days. This includes an initial measurement, fitting and final alterations.
The suit is being produced in collaboration with Dormeuil, purveyors of the world's finest fabrics. Frederic Dormeuil, the commercial director of the Dormeuil collection, expressed his excitement over the creation: "It is very nice to be a part of this. It is a very unique product," Dormeuil told ABC News.
The House of Dormeuil, a family run company since 1842, is synonymous with absolute elegance and luxury. With more than 165 years of experience and influence in the fashion world, Dormeuil will oversee every stage of the manufacturing process from gathering the raw material to its completion.
"We are pushing the 'made in England', a fabulous brand name," Dormeuil said. "Seventy five percent of the fabric is produced in England, and all the spinning and weaving will take place at our mill in Yorkshire."
The suit will be made of more than 5,000 individual stitches painstakingly woven over no less than 80 hours.
Due to the rare materials, sourced from animals maintained in their natural environments, only enough wool will be gathered to make 300 suits worldwide. Qiviuk, the world's most expensive wool, comes from the Arctic muskox which sheds its fleece only once a year; and Vicuna is the fleece of the wild South American Camelid, which only produces enough wool for shearing every three years.
Shrugging off the recession, Dormeuil told ABC News: "There is very much a market for this product: sultans, sheikhs, princes, Mr. and Mrs. Oil and, let's not forget, your quiet connoisseur who loves suits."
Amosu explained: "I firmly believe that in the wake of the recession, there is still a demand for uncompromising quality. We might not be catering to everyone, but the people who buy 'Alexander Amosu' want to wear the very best suits in the world."
"We are a very high end company; we recently made the most expensive luxury phone which was sold to a Russian billionaire. I expect the luxury suit will be very popular among female clients who want to look very luxurious," Amosu told ABC News.
Indeed, it is not just a suit, but a lifestyle: the purchase of an "Alexander Amosu" includes a 1-hour flight by private jet to anywhere in the world by Cloud9, 1-year free wealth management from Cheviot Asset Management and a 24 hr Global Concierge service.
It is rumored that orders have been placed by business tycoon Duncan Bannatyne and James Caan as well as Formula One driver Adrian Sutil.
However Amosu remained elusive about commissions: "A private buyer has already bought one, but I cannot say who," the young entrepreneur told ABC News.
The Alexander Amosu experience aims to be not only the best, but the most seamless available.
The custom-made garments will be available from April 23 for men and women, or, perhaps it would be more correct to say, for ladies and gentlemen, multi-millionaires and heiresses, and kings and queens.