Super Bowl: Watch the Irresistible Puppy-Horse Ad by Budweiser

Budweiser said it used eight puppies to shoot the one-minute commercial.

BySusanna Kim
January 28, 2015, 11:27 AM

— -- Budweiser is bringing back its winning combination for its Super Bowl XLIX ad this year. It's one-minute spot "Lost Dog" features an adorable puppy and its cross-species friendship theme once again.

The role of the Budweiser Clydesdale trainer is reprised for a third time by actor Don Jeanes.

Like its popular "Puppy Love" ad last year, this one, shot at a ranch outside Santa Barbara, California, in early December, features another puppy that escapes from its owner.

Will the ad motivate viewers to drink beer? Probably not, but Budweiser is at least hoping you'll use the hashtag #BestBuds and feel warm and cuddly about it.

Paired with the song “I’m Gonna Be (500 Miles),” performed by Sleeping At Last, the puppy-horse combination may elicit a tear or two.

Though the ad looks like it uses one irresistible puppy, it used eight: seven females and one male, who were all 11 to 12.5 weeks old at filming.

And seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for the ad, Budweiser said.

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