Swatch CEO Doesn't Want to Sell a Phone for Your Wrist

The chief executive of Swatch took a swing at the Apple concept.

ByABC News
March 12, 2015, 9:53 AM
Swatch Group CEO Nick Hayek wears the new Swatch Touch Zero One during the Swiss watchmaker's annual news conference in Corgemont March 12, 2015.
Swatch Group CEO Nick Hayek wears the new Swatch Touch Zero One during the Swiss watchmaker's annual news conference in Corgemont March 12, 2015.
Denis Balibouse/Reuters

— -- Swiss watch maker Swatch is introducing a new line of "smart" watches -- but it doesn't want to follow in the footsteps of the Apple Watch.

"We don't want to produce a mini mobile phone on your wrist," Swatch CEO Nick Hayek said at a news conference for the Swatch Group today, according to Reuters. "Others can do that."

On Monday, Apple Inc. unveiled details about its Apple Watch line, including the 18-karat gold Edition product that can cost $10,000 to $17,000.

PHOTO: Swiss watchmaker Swatch Group CEO Nick Hayek shows the new Swatch Touch Zero One wrist watch during a press conference to present annual results of the worlds number one watchmaker on March 12, 2015 in Corgemont.
Swiss watchmaker Swatch Group CEO Nick Hayek shows the new Swatch Touch Zero One wrist watch during a press conference to present annual results of the worlds number one watchmaker on March 12, 2015 in Corgemont.

Headquartered in Biel, Switzerland, Swatch today revealed an addition to its line of "Swatch Touch" watches.

PHOTO: Swatch Group CEO Nick Hayek presents the new 'Swatch Touch Zero One' during the Swiss watchmaker's annual news conference in Corgemont March 12, 2015.
Swatch Group CEO Nick Hayek presents the new 'Swatch Touch Zero One' during the Swiss watchmaker's annual news conference in Corgemont March 12, 2015.

ABC News Live

ABC News Live

24/7 coverage of breaking news and live events