Victoria's Secret's first Super Bowl ad in seven years is reminding football viewers that one of the brand's biggest sales periods is around the corner.
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In a teaser ad released today, the lingerie seller, owned by L Brands in Columbus, Ohio, uses the tagline "Don't Drop the Ball" for Valentine's Day.
In the company's first Super Bowl commercial in 1999, Victoria's Secret promoted a webcast of the its fashion show.
In its second Super Bowl ad in 2008, Victoria’s Secret promoted its Valentine’s Day collection and had record-breaking 103.7 million viewers.
Valentine's Day has been the brand’s second-biggest sales period of the year behind Christmas, Jill Beraud, former chief marketing officer at Victoria's Secret, told Ad Age in 2008. A spokeswoman declined to comment to ABC News.