Victoria's Secret Super Bowl Ad Has Timely Message

PHOTO: Victorias Secret models advertise for Super Bowl XLIX.PlayPRNewsFoto/Victoria's Secret/AP Photo
WATCH See Victoria's Secret Sexy Super Bowl Ad

Victoria's Secret's first Super Bowl ad in seven years is reminding football viewers that one of the brand's biggest sales periods is around the corner.

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In a teaser ad released today, the lingerie seller, owned by L Brands in Columbus, Ohio, uses the tagline "Don't Drop the Ball" for Valentine's Day.

Five Victoria's Secret models, including Adriana Lima, Alessandra Ambrosio and Candice Swanepoel, don football uniforms and helmets in the ad, which will air in the game's fourth quarter.

In the company's first Super Bowl commercial in 1999, Victoria's Secret promoted a webcast of the its fashion show.

In its second Super Bowl ad in 2008, Victoria’s Secret promoted its Valentine’s Day collection and had record-breaking 103.7 million viewers.

Valentine's Day has been the brand’s second-biggest sales period of the year behind Christmas, Jill Beraud, former chief marketing officer at Victoria's Secret, told Ad Age in 2008. A spokeswoman declined to comment to ABC News.

Pumped for the big game ??? So are we. Tune in to @GoodMorningAmerica for a special announcement ??.

???? ???????????? Victoria's Secret (@victoriassecret) ??? 21, 2015 at 5:03 PST

This is just practice. Look out for a whole new commercial during the #SuperBowl.

A photo posted by Victoria's Secret (@victoriassecret) on Jan 21, 2015 at 10:28am PST

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