Richard Branson urges British Virgin Islands residents to brace for Hurricane Jose as they recover from Irma

The business magnate said he's "urging everyone to get prepared."

Now Branson, who referred to Hurricane Irma as "the storm of the century" in an update on his website Friday, warned, "but another one is coming."

"We are hopeful Hurricane Jose will not hit the BVI as hard as Hurricane Irma did, but [we're] urging everyone to get prepared and helping with supplies where we can," he wrote.

"In the meantime, our focus is on making sure people are safe, have shelter, food and water," Branson, 67, added.

The business magnate promised "to keep you all updated" on recovery from the hurricane on the island, which he noted is still without power. Branson said he's using "a satellite phone" to give updates.

He added, "Hopefully electricity will return soon and more people can get in touch with loved ones. Sending love from everyone here to everyone supporting from afar, it is hugely appreciated."

"There is a huge amount of damage to buildings, but fortunately everyone we have seen so far has been ok," he wrote.

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