Viral 'muffins' YouTube star reprises role to unveil latest Magnolia Bakery concoction

Liam Kyle Sullivan is back, this time with breakfast loaves.

July 18, 2022, 6:37 AM

If viral videos like "Charlie Bit My Finger," "Evolution of Dance" or the Potter Puppet Pals are ingrained in your nostalgic memory bank, then another early aughts YouTube sensation is about to make your day a little bit sweeter.

Magnolia Bakery announced exclusively to "Good Morning America" that it has teamed up with Liam Kyle Sullivan, known for his viral video "Muffins," to launch a brand new menu item with an aptly titled YouTube video, "Breakfast Loaves."

"I'm a huge fan of Magnolia Bakery and a fan of breakfast loaves -- so I knew this was the perfect opportunity to reboot the original video," Sullivan told "Good Morning America" of the opportunity to reprise his role for the partnership. "Plus, I still perform the Muffin Lady on Cameo for fans and she still cracks me up."

He said that the character "is based on my mother who was actually an excellent cook. She knew that if she could get us kids laughing, she could get us to try new foods."

PHOTO: Three new breakfast loaves from Magnolia Bakery.
Three new breakfast loaves from Magnolia Bakery.
Magnolia Bakery

While the new Magnolia Bakery video closely mirrors the original from 2007 -- which racked up more than 26 million views and featured Sullivan as a "Cunningham Muffins" spokeswoman, listing off an array of traditional and... nontraditional flavors -- there are a handful of easter eggs throughout this one, including a special Magnolia Bakery discount code on the fridge.

PHOTO: Liam Kyle Sullivan holds a tray of Magnolia Bakery breakfast loaves.
Liam Kyle Sullivan holds a tray of Magnolia Bakery breakfast loaves.
Magnolia Bakery

Bobbie Lloyd, chief executive officer and chief baking officer at Magnolia Bakery, told "GMA" that the inspiration behind the new breakfast loaves came from the beloved "fresh-from-the-oven muffins at our bakeries."

"The loaves are a delicious extension of our muffin recipes, packaged up to easily enjoy at home or during your next brunch," she said. "We’re so excited to be offering them for the first time to fans from coast-to-coast."

First up is a new lemon loaf that has a crispy exterior and light moist crumb structure thanks to fresh lemon juice and club soda. Next, a banana chocolate chip loaf made with fresh bananas and semi-sweet chocolate chips. And the final flavor, coffee cake crumb is made with a rich sour cream and butter-based batter, then topped with a sweet pecan cinnamon brown sugar crumble.

Customers have the option to buy online as well: A sampler pack of the breakfast loaves costs $36 plus shipping and is available exclusively on the bakery's website with nationwide delivery.

While the loaves are sure to be a hit on their own, the bakery encouraged fans to turn them "into French toast for an epic morning treat."