In the Bravo hit TV series "Queer Eye for the Straight Guy" Carson Kressley helped men break out of their fashion funks. Now, he has turned his attention to women.
In his provocative new Lifetime show, "How to Look Good Naked," Kressley is doing more than just making women look good, he's helping change their self-image.
"Yeah, I'm doing women now. My parents were very excited. I said, 'Don't get too excited, OK? It's just a TV show,'" Kressley joked.
"The point of the show is to say you don't have to be perfect to be beautiful. You can still be who you are and find beauty."
In an appearance on "Good Morning America," Kressley gave viewers a sneak peak of the show, which premieres at 9 p.m. ET today.
"It's so different from doing a men's makeover show. Guys were easy. They're like teaching puppies. … Women have so many more issues attached to their body because they're bombarded by airbrushed images from magazines every day."
Kressley wants women to stop thinking about how big their stomach is and about the size of their pants. He says that makeovers let women see themselves for real, and they're changing their lives.
One woman started to cry on the show after she saw herself. "I'm just really overwhelmed. I think that I look really good. … I don't even feel like my face looks the same."
Kressley played three clips from "How to Look Better Naked," for the "GMA" studio audience.
In the first clip Kressley showed the audience three different images of women, and asked them to vote on which woman they thought weighed the most.
Each photo was actually of the same woman, but without knowing that the audience chose woman B as the winner.
His point? "We use [the clip] to show some of the women we're making over that it's all about how you carry yourself. It's not only how we see you, but how you see you."
In another clip, Kressley organized six women by hip size from smallest to largest. He then asked a woman in the audience to assess the situation and figure out where she fit in.
The woman chose a position between two other women whose hip size was three places larger than where she actually fit in. Kressley wasn't surprised by the results.
"Most of the women we make over on this show, you know, aren't that bad off at all, but in their minds they feel maybe their hips are way bigger than they are, their thighs are bigger, and all these exercises we do are to say, hey, your reality check just bounced, you're not really that size, you need to get a better idea of who you really are."
Finally Kressley showed a clip of himself talking a woman through an exercise in body image. "I want you to go through head to toe and let's talk about each part of your body. And I just want to get an idea how you see yourself," he directed.
Stopping first on her arms, the visibly distressed woman said, "This is what I don't like. That's disgusting."
The most important part of Kressley's makeover was helping the woman get a better sense of her size and feeling good about it. "People think they have to be a size 0 to be beautiful. … [They] forget, the average size in America is 14, 16."