May is Mental Health Awareness Month, and Lady Gaga has made it one of her missions to give back in a big beautiful way — not only this month but 365 days a year.
On May 1, Gaga's makeup brand Haus Laboratories announced it would be partnering with the Born This Way Foundation, a charity created 2012 to donate funds to support increased access for resources and awareness amidst our global mental health crisis.
"I have always wanted to build a company that would support charitable efforts," said Gaga in a statement. "I deeply thank all of our Haus Labs customers for supporting Born This Way Foundation and helping me join the fight to create access to more mental health resources and awareness."
With this new partnership, Haus Laboratories has pledged to donate $1 from every paid transaction on the brand's website to BTWF's efforts in supporting mental health awareness.
Initally launched exclusively on Amazon in 2019, Haus Laboratories offers a full range of cosmetics that include everything from liquid eyeliners to pigmented lip glosses.
Mental health awareness has been a topic near and dear to Gaga for many years. In 2018, the "A Star Is Born" actress gave a speech centered around mental health awareness drawing from her own personal experiences.
While Haus Laboratories' donations to support BTWF's mental health initiative are slated to run through May, there will be a long-standing commitment from both brands to show support 365 of the year.