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Why watermelon-infused beauty products are everywhere

Watermelon beauty products are popping up everywhere

March 14, 2019, 5:17 PM

Slices of watermelon are seen here in this stock photo.
STOCK PHOTO/Getty Images

Watermelon is becoming the trendy holy grail ingredient for beauty products.

The delicious summer favorite has made its way from the grocery store to the beauty aisle, appearing in face masks, lip balms, hair products, moisturizers, body oils and more. But why?

"Watermelon provides a wonderful sense of nostalgia with summertime," Amanda Cardiner, manager of global brand development for Bliss told "Good Morning America." "Using watermelon extract as a skin care ingredient provides a gentle, fun-to-use experience with the benefits of a more serious skin care ingredient."

Label Insight non-food product specialist Mariah Lightfoot told "GMA" that consumers generally get excited about watermelon during the summertime. "Besides enjoying it at a backyard BBQ, using products that contain watermelon can provide health benefits to hair and skin," she said.

Watermelon contains vitamin A, which is important for skin and eye health, according to the Mayo Clinic Health System. It's also made up of 92 percent water, which shows the immense amount of hydration it provides. These two facts alone show the value watermelon extract can bring -- and beauty product developers have taken note for items that can be used all year round.

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Sephora

Watermelon Brightening Serum

Get your glow on with this brightening serum packed with watermelon fruit extract to hydrate the skin and swiss garden cress sprout extract to promote even tone.