Jan. 31, 2010 -- With the wind chill, it felt like nine degrees this weekend on the Upper West Side of New York City. That's why Peanut and Jelly, a pair of 10-year-old mixed-breed dogs, were sporting the latest in cold-weather canine couture.
"I think they're very cute," said owner Eric Amel. "I like seeing the dogs in their coats, so I don't think they look silly. I think they look very cute."
"For the most part, it's not necessary," said Matthew Cooper, an emergency veterinarian at New York Veterinary Specialists, a 24-hour emergency vet clinic in Manhattan. When it comes to enduring long walks in the cold, Cooper says, "I don't think the dogs mind it half as much as we do."
Some veterinarians take it even further, saying heavy coats can be dangerous for dogs. If they're getting a lot of exercise, it could lead to heat stroke. Plus, dogs don't catch colds, and low temperatures don't give them the sniffles. The truth is, many dogs don't mind the frigid temperature one bit.
"Certain dogs are built for this," Cooper said. "Certain breeds enjoy this. I mean, this is kind of what they've been waiting for. So to put a coat on them is kind of ridiculous."
Besides, some dogs already have plenty of padding. Like Ray Ramsey's pug.
"Any time it's like 10 below freezing, we put him in a sweater. Otherwise, because he's so heavy, he doesn't need it," said Ramsey, who lives in New York City.
If you play doggie dress-up, you're not alone. Last year, pet clothing was a $300 million industry. It's a trend fueled for years by Hollywood movies such as "Legally Blonde" and "Beverly Hills Chihuahua," and pet-loving socialites like Paris Hilton.
And when the temperature dips, dog owners will do anything to keep their pets warm and fashionable. Peanut and Jelly, for example, wear coats that cost owner Eric Amel between $80 to $100.
It's money you don't have to spend, according to Dr. Cooper, unless your dog has really short hair, or a case of the shivers. Of course that's easy for him to say. Turns out, his dog wears a coat, too. It cost him $125.