Book Excerpt: 'Spark & Hustle: Launch and Grow Your Small Business Now' by Tory Johnson

In her new book, Tory Johnson breaks down strategies for small business success.

ByABC News via logo
May 28, 2012, 9:04 PM

May 29, 2012 — -- You've seen Tory Johnson on "Good Morning America," with stories about workplace issues and her popular Steals and Deals segments that bring you big discounts on great items every week.

In her new book, "Spark & Hustle: Launch and Grow Your Small Business Now," Johnson breaks down exactly what people need to do in order to start their own small businesses and make them successful.

Below is an excerpt from "Spark & Hustle."


We both know why you're here. You were downsized. Your hours were cut. Your employer went bust. You need to make more money to get by. You've graduated from college without a job and your career path isn't clear. You want to use your own smarts and creativity to take control of your working life.

You are like (and perhaps among) the thousands of people I meet at my Spark & Hustle conferences for current and aspiring entrepreneurs. While the ages span generations, and backgrounds are diverse at these events, one thing is clear: people are eager to make a change. Twentysomethings who abandoned job searches in favor of becoming their own boss. New moms who shudder at the thought of being beholden to a boss instead of their baby. Seasoned professionals who want to take the knowledge they gained on someone else's payroll to build their own venture. Employees who saw colleagues being fired and are determined to create a side business of their own. Retirees who dipped into savings to stay afloat and now must replace that income in their golden years.

We've all learned hard lessons in this new economy. The days of spending an entire career at one company, of a guaranteed pay- check with a pension to match are long gone. Job security, no matter how good you are at what you do, no longer exists. Many of us are still recovering from the downturn and anxious that storm clouds could gather again.

That's the end of the negativity you'll find in this book: being a naysayer won't get you far. Brighter days are most definitely ahead.

If the recession hit you hard or you were awakened by a reality check as peers were affected by a rough economy, it's time to strike back. That's the driving theme behind Diane Sawyer's on- going "Made in America" series on ABC's World News, which has challenged ordinary people to renew their pride in all things American, to help keep jobs right here at home and revive our economy. I'm convinced that one of the best ways to do that is the old-fashioned American way: start your own business and pro- duce goods and services right here in the USA.

We're entering a small business revival. The number of jobs may be stagnant, but the opportunities to launch a small business are not. In fact, small businesses drive most of the growth in our economy. By starting one, you can be part of the country's economic solution and, more importantly, your own.

Small business is booming because the barriers to starting one have never been lower. It's not a complicated or mysterious process to get going. Your computer can be your research and marketing department, even your storefront. Technology enables your corporate headquarters to be your kitchen table or corner coffee shop. A high-speed Web connection can be your road to success.