What Does Your Purse Say About You?

ByABC News via logo

— -- The contents of a woman's purse can certainly reveal a lot about her personality -- is she organized and always prepared for the unexpected, or is she a disorganized free spirit?

According to Allyson Waterman, Lucky magazine special projects editor, a purse can say a great deal about a person. She put "Good Morning America's" studio audience to the test to see whether they could determine which of the four purses belonged to anchor Diane Sawyer.

Below is a description of the bags that were presented to the audience:

This bag is very structured with lots of compartments. It is easy to peer inside. The purse contains:




Compartmentalized makeup case


Photo album

Peppermint gum

Photo iPod

Toilet-seat covers

Wet Ones

Face blotter

Pat & go lipstick OR Gloss on a key ring


Pill case

Waterman: This bag owner is organized and detail-oriented, with a place and purpose for everything. This over-organized person has probably updated to the technology age, which helps cut down on the clutter and allows your bag to be more streamlined. Consider it a timesaver -- you never need to spend a night digging through a month's worth of bills and candy wrappers to make sure that your bag has only what you need.

This bag has no structure; it falls flat when placed on the ground or a table. It is a bottomless pit because it has no pockets, and everything is swimming inside. The purse contains:

Overstuffed Filofax

Papers and bills (more than a month's worth of receipts)

Overstuffed wallet

Gum wrappers

Fruit gum

Makeup scattered all over -- lipsticks, compacts


Post-it notes

Nail file

Palm Pilot

Cell phone

iPod with loose earphones

Loose photos


Rabbit's foot

Lottery tickets


Train schedule

Toothpaste and toothbrush


Waterman: An oversize, pocketless bag can easily turn into a bottomless pit with an unsuspecting owner not even knowing what lurks in its depths. To an outsider, this bag is a disaster area. To the owner, it is probably organized chaos. The person who carries this bag perhaps has a hippie-vagabond self-image. She may think she's rebelling against conformity. But is carrying the "in" bag of the moment perhaps trying too hard?

Anybody who chews a fruit gum is a great friend and eager to please.

Lucky charms and a profusion of lottery tickets indicate a feeling that luck needs a helping hand. Men hardly ever have these things because many of them believe that they make their own.

She's a woman who wants to do it all. She's working on a system of organization but hasn't quite mastered it. But you can't judge a book by its cover. Disorganization can be a sign of creativity. I would never recommend redoing someone's purse -- it's far too personal -- but a few binder clips, rubber bands and Ziploc bags could open up a whole new world to someone whose handbag is in such a state.

This bag is not too small of a clutch but small enough to fit inside another bag for an easy "day to night" transition. This bag contains:

Small credit card case with key fob

Lip stain/gloss all in one


Business card case with cards

Cell phone

Breath mints

Waterman: This bag is for the party pro. She knows how to consolidate and be minimal, and she is always on the run. This is definitely not the bag of a girl with a 9-to-5 job. Her needs are pared down, and she doesn't feel compelled to carry around a lot of useless junk. The emptier the bag, the more confident the girl.

This bag has everything a woman needs to go anywhere in the world at a moment's notice. It contains:



Cinnamon gum

Usually a Ziploc bag of lunch

"mini pharmacy"

The mouth to mouth "condom" (CPR device)

Waterman: Those who have very large bags filled with things like magazines, sweets, headache tablets and so on are catering for an enormous number of possible events during the day. They're thinking about whether they might get hungry, bored or ill. It indicates a more methodical personality.

Cinnamon gum is for the person who is interested in adventure, somebody who is outgoing and looking for new and novel activities.

The "grab and go" bag belongs to Sawyer.

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