When the man suddenly falls ill, the trusty pup follows his owner's ambulance to the hospital where he waits patiently for days. But when the doors open again it's not the owner of the dog, but instead a woman seemingly in recovery with a bandage on her chest. And the pooch greets her enthusiastically at the door. The message of the ad is to live on by being an organ donor.
And we'll excuse you now to grab a tissue.
While the ad doesn't feature actual patients, it addresses a critical need for viable organs for sick patients. The lack of available organs for transplant remains a problem worldwide. According to a 2012 report by the Global Observatory on Donation and Transplantation, less than 10 percent of global needs for organ transplants were met. There were a total of 114,690 solid organ transplants globally in 2012, according to the report. Argentina is ranked as one of the 50 countries with the most transplants.