AirAsia CEO Tony Fernandes In the Spotlight Following Missing Plane

How he got to run the airline and how he's dealing with his first crisis.

— -- Rubbing shoulders with big names in the music and airline industries, the personal credo of AirAsia CEO Anthony "Tony" Fernandes is: "Believe the unbelievable. Dream the impossible. Never take no for an answer."

Worth an estimated $650 million, according to Forbes magazine, the co-owner of English soccer club Queens Park Rangers and a Formula One racing team seems to be channeling his credo to lend emotional support to his staff as his budget airline company deals with the vanishing of one of its planes on Sunday.

"Tony used to work for Virgin and it's brilliant to see how he has built a thriving brand of his own. Sadly, he'll have have to carry on the airline without me, because he sacked me straight after the flight," Branson wrote at the time with posted photos.