Beauty Products Made With Gold, Diamonds, Pearls and Caviar

A new store in New York City sells skincare products made with 24-carat gold.

— -- From veggies to charcoal, there’s no shortage of ways for women to get gorgeous.

Orogold, which opened its U.S. flagship store in New York City this week, puts 24-carat gold in all its products. And it doesn't stop there: Other products feature caviar, pearls and even diamond dust.

“Gold is timeless. That’s why we picked it,” said Sevan Fishman, brand manager for Orogold. “It’s always been a symbol of luxury. Cleopatra was said to sleep in a mask of gold.”

The store offers complimentary facial treatments to all its clients. I stopped into the new Madison Avenue store to see how the other half does skin care. I was treated to the cryogenic facial that featured the 24K CryogeniC Diamond Mask (retail price $1,000 per jar) with diamond dust, the 24K CryogeniC Pearl Revival Elixir with 24-carat gold and mother of pearl (retail price $600 per jar) and the 24K CryogeniC Contour Eye Firming with caffeine, green tea and Shea butter ($300 per jar).

The diamonds and pearls are crucial for both pigmentation and anti-aging, said Eliran Luzom, who works in product development for the line.

Though I didn’t get it as part of my complimentary facial, I did get to sample a bit of the $2,500-per-jar 24K CryogeniC Liquefying Pearl on my hand. It actually turns from a powder to a liquid as it is rubbed into the skin. One tiny bottle lasts one month, Luzom said.

Here are some skincare tips from Orogold, no matter your budget:

  • Don’t forget the neck. The neck should be treated as well as your face. It’s one of the first places to show signs of aging.
  • Start as early as possible. It’s easier to slow down the aging process rather than reverse it. Orogold said its anti-aging products are very popular among women as young as 25.
  • Products with caffeine can be used to wake up your skin the same way a cup of coffee wakes up your body.