Fashion Brand ModCloth to Remove 'Plus Size' Label From Website to Promote Inclusivity
The fashion brand released new survey results this week.
— -- Fashion brand ModCloth is taking a major step to more inclusive by removing the word "Plus" from their website.
The fashion brand has already removed the "Plus" section from the homepage of it's website and is currently in beginning stages of removing the word "Plus" from the site altogether.
"ModCloth has always been a firm believer that types of clothing rather than types of bodies should define shopping categories,” said Susan Gregg Koger, co-founder and chief creative officer of ModCloth. "ModCloth’s mission is to help women feel like the best version of themselves, and we believe this is another way we can promote inclusivity. We view this announcement as an important first step towards creating the most inclusive shopping experience we can for our customers.”
The announcement to remove the "Plus" section from the website comes after the release of a survey conducted by ModCloth about the experience and perceptions of the “Plus” sized fashion industry by women who wear a size 16 or above.
The survey results that showed that more than half of the women surveyed are frustrated being labeled "Plus," and that nearly two thirds of the women are embarrassed to have to go to a separate section of the store to find plus sized clothing.
Although the word "Plus" will no longer be a category on the website, women who prefer to search for clothing by size can still find clothing styles available above XL beneath each main category section under the title “extended sizes.”
ModCloth launched its namesake label this past August.
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