Kickstarter 'Fidget Cube' Raises Millions in Days

The product with a goal of $15,000 has raised millions.

ByABC News
September 16, 2016, 4:09 PM
The "Fidget Cube" Kickstarter campaign has attracted over 100,000 backers.
The "Fidget Cube" Kickstarter campaign has attracted over 100,000 backers.
Antsy Labs

— -- Trouble sitting still? Got ants in your pants? If those were among the phrases used by your kindergarten teacher to describe you -- and ones your boss might use in your annual review today -- there's a Kickstarter for you.

The Fidget Cube -- which had a modest goal of $15,000 and has destroyed it, raising more than $4 million in just days -- is apparently the product the public is counting on for better focus. The small cubes, which come in various types, are studded on every side with clickable, pressable, switch-flipping features, all of which can be done without bothering others around you.

Though some people find the habits of clicking a pen, playing with a wedding ring or popping bubble wrap annoying, many find comfort in these and other similarly mindless activities while working. It may even be good for you: A 2015 long-term study of 14,000 women reported in the American Journal of Preventative Medicine showed fidgeting may indeed be one small part of a healthy lifestyle.

Some of the Fidget Cubes are filled with click buttons. Others have spinning dials, for those ring-spinners out there. Others feature a small thumb stick familiar to gamers.

"Fidget at work, in class, and at home in style," the product's Kickstarter promises.