Lunchtime Lift: Breast Enhancement Now Available in 20 Minute Procedure

The new procedure is known as Insta Breast.

ByABC News
August 22, 2014, 2:15 PM

— -- With laser treatments, manicures and professional makeup jobs all available in half an hour or less, there’s no shortage of instant glamour these days.

And now there are instant breast enlargements.

Kali Goodwin, 27, recently got the new procedure, known as the Insta Breast.

Goodwin, who lives in the New York City area, said the occasion was her fifth anniversary with her boyfriend.

"I got this really great dress and I'm kind of hoping that, at year five, it will be a bigger night than most," she told ABC News.

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Instead of a push-up bra, Goodwin chose the 20-minute procedure that involves having saline solution injected into one's breasts. The instant lift effect lasts for 24 hours.

"The saline gets absorbed by the body," said Dr. Norman Rowe, a Manhattan-based plastic surgeon who performs the procedure. "It's for the women who don't have time for implants."

Each procedure costs between $2,500 and $3,500, he said.

Celebrity image consultant Amanda Sanders said she has had the procedure done twice.

"I wish I could do it every day, truthfully," Sanders told ABC News. "Once I did them for an event and the second time was for a vacation."

The procedure may be quick, but it’s not without risk, experts said.

According to ABC News’ Dr. Jen Ashton, any time a break is made in the skin, “whether it’s with a needle or a scalpel,” there are risks for infection, nerve damage or a hematoma, in which a blood vessel breaks and blood pools in tissue or muscle.

Rowe told ABC News the only side effect he has seen among his patients is bruising.