Man Publishes Novel in Series of Yelp Reviews

PHOTO: The Yelp profile page for Gregg Gethard is seen in this screenshot made on August 7, 2014.

According to his meandering, yet oddly agreeable Yelp reviews, Karl G. is a recently divorced, middle-aged father of two, who occasionally seeks refuge in the warm embrace of the Dawson Street Pub in Philadelphia.

He's also fictional.

The persona is the invention of Gregg Gethard, 36. Gethard, who got his very early start on the set of PBS's Where In the World Is Carmen San Diego?, is an erstwhile stand-up comedian and journalist. He has been editorializing on Yelp since earlier this year.

Gethard told ABC News that he has long been "mildly obsessed with Yelp," concluding that reviews on the popular site tended to fall into two categories. Either, he said, patrons "trashed" restaurants for a slight "that obviously didn't happen." ("The waiter threw water in my face!" he offered, by way of example.) Or, they left a brand of borderline novelistic assessments that fascinated Gethard.

"I wanted to mess with that a little bit," he explained. "One of the things I liked to do [when I still did stand-up] was come up with characters, so I came up with this sad-sack character that just kind of reveals too much."

Gethard said he knew the idea had promise when his wife endorsed the scheme. By his own admission, the reviews are not his first attempt at a "kind of weird, social experiment."

"My wife usually hates this stuff, but she really liked this one," he said. He declared it "a sign" to continue the project, "because she has the best taste of anyone I know."

The hero of Gethard's imagination has composed only five-star reviews for such establishments as the Grape Room, LA Fitness, and Falls Flowers. In the process, he has chronicled the dissolution of his marriage to ex-wife Cynthia, skirmishes between his children, Bradley and Bryan ("B'n'B"), and a brief relationship with "lady friend" Tonya M., who is "trying to repair her own life after recently being released from an 18-month prison term for committing voter fraud."

In a characteristic summary of a meal at The Nile Cafe in April, Gethard-as-Karl G. wrote:

"I have to say that the food was definitely unique. And by that I mean DELICIOUS. Everything was so tasty -- the okra, faux BBQ chicken, vegetable platter, etc. I'm very glad I tried it out. ...I would recommend Nile Cafe to anyone in Northwest Philadelphia who is contemplating veganism as a means to help them try new things as a means of self-improvement when dealing with the collapse of a 14-year marriage."

As is so often true of Internet confessionals, Karl's dispatches are at once uncomfortable, revealing, and engrossing.

"I have the narrative mapped out and Karl's tale will end soon," he said. "I don't want to give away the ending, but...[i]t's going to have a happy ending. After that, Gethard said he hopes to embody a new character, albeit one with whom Karl is very familiar.

"I think it's going to be Cynthia, the ex-wife," he said. "That's who I'm leaning towards. I've got to work on that, but I'm definitely going to keep going."

Ideally, Gethard said he'd like to "weave a weird kind of Yelp-ish Springfield" of the varied narrative threads.

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