Model Starts Runway Revolution With Fashion Website

Iskra Lawrence is the founder of Runway Riot, a website for sizes 14 and over.

ByABC News
November 18, 2015, 2:09 PM

— -- Iskra Lawrence is a 12-year veteran in the fashion industry who said she was dropped from being a “straight-sized model” because she was “too curvy” and then was deemed “too small” to be a plus-size model.

Now Lawrence, 25, has turned her large social media following into her own fashion website, Runway Riot, which she said is designed for women of any size.

“We plan to create a home for women to come and feel inspired,” Lawrence said today on “Good Morning America.”

“It’s going to be the first chance for women to feel included in fashion from zeros to 28s," she continued. "We’re going to talk about cool and trendy clothes for all sizes. You’re more than a label and we are all able to dress in cool, trendy clothes.”

Lawrence gained fame when her untouched photo campaign for Aerie went viral. Lawrence said all photos on RunwayRiot.com will also be untouched.

“We are 100 percent against retouching,” she said.

When it comes to fashion, Lawrence said confidence is key and that women should not be afraid to stand out in colors and stripes.

“There are no rules,” she said. “This is about all women able to be stylish and sexy and fashionable at any size.”