Mom Offended by Toy Packaging Inspires Change

It was just another trip to the toy store, until it wasn't.

ByABC News
October 20, 2016, 1:30 PM
Fisher Price’s Little People SUV.
Fisher Price’s Little People SUV.
Toys R' Us

— -- A run-of-the-mill trip to Toys "R" Us is resulting in a big change at toy giant Fisher-Price.

Gina Zuk Gerber, a Baltimore mom of two and public relations executive, was shopping for her 1-year-old daughter when she came across one of Fisher-Price's Little People toys that she initially "thought was a joke," she told ABC News.

The Little People toy SUV features a "mom figure," according to the product description. And on the box it reads, "Time for yoga and a smoothie!" The toy also has an audio chip that says this, among other phrases.

More like "dirty diapers and screaming babies," Gerber said with a laugh.

Outraged, Gerber posted a photo to Facebook, calling out the company for the toy. "Today when shopping for toys for Anna I was disgusted to see the 'girl' versions of Little People," she wrote in part. "The only ones with all girl figures were all smothered in pink and purple, they worked in interesting places like the 'home,' and they all lacked the multiple educational elements the 'boys' toys had."

The post ultimately caught the attention of Fisher-Price. The company told ABC News, "As a result of Ms. Gina Gerber’s advocacy, we are planning to make a running change to both the package and audio chip."

The company also pointed out it has a female firefighter, dentist, mailwoman and more in its Little People collection.

Gerber said she doesn't have anything against yoga. In fact, she brings in a yoga instructor for her staff every other week. But she said working moms and stay-at-home moms alike were offended by the insinuation that yoga and smoothies is a major part of motherhood.

"Maybe it's one relaxing moment in a day, but it's definitely not representative of being a mom," she said.