May 6, 2014 -- Running out of excuses to get out of a bad date? A new tech accessory with safety features can offer a smooth escape from any awkward situation, or more importantly, a dangerous one.
The Guardian Angel is a necklace, or bracelet, with an inconspicuous button that will make your cellphone ring. It’s not the newest trick in the book, but it certainly makes it easier to deal with unwanted circumstances in a more polite and discreet manner.
The $120 accessory has a second function meant for a more extreme scenario. If the button is pressed for three seconds it will send out an SOS message to the phone number programmed as your emergency contact, along with a link to your location.
An idea developed by JWT Singapore, a marketing communications brand, in conversation with the Association of Women for Action and Research (AWARE), an advocacy group for women based in Singapore, the safety device is one more step in dealing with the all too pervasive issue of sexual harassment in the United States and around the world.
“Especially in a workplace or social scenario, there can be social penalties for confronting harassers directly,” said Corinna Lim, AWARE executive director, in the press release. “The Guardian Angel can help defuse some harassment situations. The emergency contact function also empowers women to more easily seek help in cases of serious threat.”
AWARE will receive 10 percent of each sale to fund further research projects.