July 8, 2010 -- Look out Washington, D.C., "mama grizzlies" are coming. Or so goes the message Sarah Palin is sending in her political action committee's first video released this morning on YouTube.
Palin coined the term "mama grizzly" for the female Republican candidates that she has endorsed. But the new ad focuses less on the candidates, more on female voters, and could pass as a campaign ad for the former Alaska governor herself.
"This year will be remembered as a year common-sense conservative women get things done for our country," Palin says at the start of the ad, as an image of her at the podium emerges, to the background of applause.
Throughout the ad, the former GOP vice presidential candidate is shown working the rope line, meeting and greeting women of various ages and stumping for 2010 candidates.
In the background, Palin says U.S. women are concerned about their children's futures and unhappy with the country's "fundamental transformation."
"It seems like it's kind of a mom awakening in the last year and a half, where women are rising up and saying, 'No, we've had enough already,' because moms kind of just know when something's wrong," Palin says in the 1-minute, 50-second video.
"There in Alaska I always think of the mama grizzly bears that rise up on their hind legs when somebody's coming to attack their cubs, to do something adverse toward their cubs," she adds. "You thought pitbulls were tough, you don't want to mess with the mama grizzlies."
The ad has reignited whispers of a potential 2012 presidential bid for Palin, who has stayed in the spotlight even though she holds no political office.
The mother of five has been mum on her political ambitions, but she is undoubtedly inclined not to shun the spotlight. Her second book is slated for release in the fall, she is working on a docu-drama on her home state of Alaska, and frequently makes appearances on Fox News as a commentator.
Palin's endorsements and her PAC's work also help keep her in the spotlight, and the ad will only boost her visibility in the mainstream, analysts say.
Palin launched SarahPAC in January of last year with the stated goal of supporting and raising money for national and state candidates.
As of April, SarahPAC had raised more than $2.5 million and spent about $1.6 million, leaving the group with roughly $916,500 in cash. In the first three months of this year, the PAC spent the most money -- more than $400,000 -- on its team of advisers, media consultants for legal and political advice and travel.
Palin Targets 'Mama Grizzlies' in YouTube Ad
The top recipients of SarahPAC's contributions included the usual suspects: Sen. Lisa Murkowski, R-Alaska; Sen. John McCain, R-Ariz.; Rep. Marsha Blackburn, R-Tenn.; Rep. Michele Bachmann, R-Minn.; and Doug Hoffman, who lost in the New York special election for Congress.
In August, the Federal Election Commission said the PAC gave excessive contributions to Murkowski and McCain, a problem that the committee's treasurer Tim Crawford said was later fixed.
Even though she holds no political office, Palin has emerged as a key critic of the Obama administration. Her endorsements, done mostly informally through Facebook or Twitter, have given some female candidates a much-needed boost.
California Senate Republican nominee Carly Fiorina and South Carolina gubernatorial candidate Nikki Haley credit Palin with re-energizing their respective campaigns.
But there is just as much concern about Palin's political weight in the Republican ranks. The former governor doesn't shy away from going rogue -- several of her candidates like Fiorina and Hoffman weren't supported by the GOP establishment -- and she is closely aligned to the Tea Party movement, which has yet to find a common voice.
It is unclear whether the "Mama Grizzlies" video will make rounds on television, but it is already attracting a lot of attention on the Internet and social media, Palin's favorite mode of communication.
As her ad warns: "Look out Washington, because there's a whole stampede of pink elephants crossing the line, and the ETA stampeding through is November 2nd, 2010. Lotta women coming together."