Facebook announces new disclosure rules for political issue ads

The announcement comes as CEO Mark Zuckerberg appears before Congress nest week.

"We believe that when you visit a Page or see an ad on Facebook it should be clear who it's coming from," Zuckerberg said in an online post announcing that the social media giant will now require disclosure on any issue ads that run on its platform.

The company plans to vet anyone who wants to show the ads, Zuckerberg said, and users will now see on-screen indicators that what they are seeing is a "Political Ad" and just who is funding it.

Zuckerberg said issue ads are "ads about political topics being debated across the country. We'll work with third parties to develop a list of key issues and will refine that list over time."

The additional measures come after Facebook announced similar disclosure requirements in October for election-related ads from political candidates.

Zuckerberg, in his Facebook post said, "These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads."

"Advertisers that don't clear the process will be banned from running political ads on our platforms until they properly authorized," a spokesman told ABC.

To get authorized by Facebook, advertisers will need to confirm their identity and location.

Zuckerberg, saying his company "won't catch every ad that should be labeled," but Facebook will now encourage its users to report suspicious content.

"People can do this by tapping the three dots at the top right corner of the ad and selecting “Report Ad," Zuckerberg said.

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