Former Football Star Brady Quinn Endorses Jeb Bush

Bush scores a hometown endorsement before the GOP debate in Cleveland Thursday.

"I want a President who focuses on fixing the problems not creating them,” Quinn said in a statement. “I had the pleasure of living in Florida and experiencing first hand the successful work of Governor Jeb Bush. I believe Gov Bush is the leader who can provide the next generation with the best chance to succeed.”

It's all part of a broader strategy by the Bush campaign aimed at attracting young voters.

Just this week, the Jeb Swag Store launched, featuring millennial-age models donning rumpled tees and snapbacks.

The junior Bush, 31-years-old, has proven a helpful emissary to these young voters. He's headlined almost a dozen events on his own and, according to Politico, has brought in close to $500,000 in fundraising from young professionals.

His story works on two fronts: He is a Millennial and, as a Hispanic-American, also caters to that sough-after voting bloc. In a recent interview in Spanish with Telemundo, Bush invoked his children while speaking of discrimination his older son faced as a child because of his race and ethnic heritage.