Trump, RNC announce $55 million ad buy in Sun Belt, Rust Belt states
As concerns about Trump's campaign cash crunch mount with just two weeks to go until Election Day, the campaign announced a $55 million ad blitz in several battleground states for the two final weeks of the presidential contest.
The ads, funded by the campaign and the Republican National Committee, will target a string of key states along the Sun Belt and the Rust Belt, including Arizona, Iowa, Michigan, North Carolina, Florida, Pennsylvania, Georgia, Nevada and Wisconsin, as well as in Iowa and Ohio, campaign manager Bill Stepien said on a call with reporters on Monday.
The new ad spending comes on the heels of a growing uneasiness within the president's reelection campaign as it continues to implement belt-tightening measures including cutting back on television ad spending in the final stretch of the campaign.
The new ads will zero in on appealing to older voters, RNC Chairwoman Ronna McDaniel said on the call, including one ad that would focus on "Medicare savings" achieved under the Trump administration, which she described as "truly phenomenal."
Recent polls have shown older voters moving toward Biden.
The campaign described the new ad blitz as a 40% increase in Trump's team's ad spending, though it's not yet clear what the new spending will bring the total amount for the final two weeks to. It's also not clear how much of the new spending will be allocated to each state.
Ad research firm Kantar/CMAG was still aggregating new ad placements that were coming in throughout the day on Monday, but earlier, CMAG's analyst Mitchell West told ABC News that the firm's researchers had spotted some cancelations from Minnesota, Wisconsin and Ohio and some additional placements in Florida, Arizona and Georgia.
As of Monday morning -- without the new spending included -- the Trump campaign had a total of $45 million worth of airtime reserved for the two final weeks, including $12 million in Florida, $5.6 million in North Carolina, $5.3 million in Ohio and $4.3 million in Minnesota, according to CMAG's data.
-ABC News' Will Steakin and Soorin Kim