DNC launches multilingual ad campaign to reach AAPI voters in battleground states
The Democratic National Committee is launching a multilingual print, digital and radio advertising campaign to reach roughly 1 million Asian Americans and Pacific Islander or AAPI voters in battleground states, making a clear play for voters of color less than two weeks from Election Day. Earlier in the month they released ads targeting African American voters.
The ad buy is the first multilingual ad campaign targeting AAPIs that the DNC has launched this cycle and will run in Chinese, English, Hindi, Korean, Telugu/Urdu and Vietnamese. Ads will run in national publications such as the Korea Times, Nguoi Viet and World Journal, as well as local outlets in Arizona, California, Florida, Georgia, Michigan, Minnesota, Nevada, North Carolina, Pennsylvania, Texas and Wisconsin.
“Democrats are meeting AAPI voters where they are and in the language, they speak by making historic investments to ensure AAPIs across the country have the information they need to make their plan to vote," DNC Chair Tom Perez said in a statement to ABC News.
The six-figure targeted ad buy, is a part of a larger investment by the DNC focused on get-out-the-vote ads in constituency media.
-ABC News' Beatrice Peterson
