Harris launches $50 million ad campaign
Vice President Kamala Harris rolled out an aggressive $50 million, three-week advertising blitz for the first ad of her presidential campaign on Tuesday, in which she introduces herself to voters, highlights her career and takes hits at former President Donald Trump.
"The one thing Kamala Harris has always been: fearless," a narrator says at the start of the minute-long ad, as pictures of Harris over the years -- from a toddler to college graduate to vice president -- flash on screen.
"As a prosecutor, she put murderers and abusers behind bars," the narrator continued. "As California's attorney general, she went after the big banks and won $20 billion for homeowners. And as vice president, she took on the big drug companies to cap the cost of insulin for seniors. Because Kamala Harris has always known who she represents."
The spot then leads into laying out Harris' vision and attacking Trump, using footage from her first rally of the campaign last week in a high school gym just outside Milwaukee, Wisconsin.
"We believe in a future where every person has the opportunity not just to get by, but to get ahead. Where every senior can retire with dignity," Harris said in the footage from the rally. "But Donald Trump wants to take our country backward, to give tax breaks to billionaires and big corporations and end the Affordable Care Act."
"But we are not going back," she added.
Harris campaign chair, Jen O'Malley Dillon, said in a statement that because of Harris' prosecutorial, congressional and vice-presidential experience, the vice president is "uniquely suited to take on Donald Trump, a convicted felon who has spent his entire life ripping off working people, tearing away our rights, and fighting for himself."
-ABC News' Gabriella Abdul-Hakim, Fritz Farrow, Isabella Murray and Will McDuffie