Democrats jump on 'freedom' theme
The DNC marks a culmination of decades of Democratic efforts to take back patriotism after years of Republicans owning messaging around "freedom" and the American flag.
The word "freedom" is seemingly on the lips of every attendee and speaker -- and the name of Beyoncé's hit song and now-campaign anthem. Audience chants of "USA!" puncture speakers' remarks as they wave signs saying the same. Camo hats bearing the names of Vice President Kamala Harris and Minnesota Gov. Tim Walz pockmark the crowd. And musician Jason Isbell performed the country hit song "Something More Than Free."
Read more here about how Democrats have been running on this message, which has long been a staple in GOP messaging.
-ABC News' Tal Axelrod