Why debates can move the polls
Recent election cycles have shown how debates can substantially alter a candidate’s trajectory. The debates won’t always do this, of course, and early primary polls remain relatively predictive of who will end up winning a party’s nomination. However, a candidate can earn a real polling bounce from a debate — or fall into a valley.
Primary polls are inherently more volatile than general election polls. In a general election, most voters already lean toward one party, so only a small part of the electorate is likely to shift its views over the course of a campaign. But in a primary, voters in one party may be open to multiple candidates because most contenders will share similar views on a number of issues. As a result, exposure to an unfamiliar candidate could prompt voters to begin considering that contender, while a strong or weak performance by a candidate they do know could make them look elsewhere.
For example, early in the 2012 cycle, Texas Gov. Rick Perry appeared to be now-Sen. Mitt Romney’s most serious opponent for the Republican nomination. But in a September 2011 debate, Perry defended a Texas policy that gave undocumented immigrants access to in-state college tuition. The backlash from the GOP base came swiftly, as Perry fell out of contention in the polls, well before a later debate in which he — oops — forgot the name of the third of three federal agencies that he aimed to dismantle as president. Four years later, former tech executive Carly Fiorina had very little support early in the 2016 Republican race, but in August 2015 she stood out in an “undercard” debate. Her polling numbers improved and she made the main stage in subsequent debates, giving her a platform that eventually led Texas Sen. Ted Cruz to make her his vice presidential pick in a last-ditch attempt to rally support against Trump in the 2016 primary.
-Analysis by Geoffrey Skelley of FiveThirtyEight
