Mitt Romney: From 'No, No, No, No, No' to 'Thinking About' 2016

Just a year after denying it 11 times, Romney is thinking of running.

Almost exactly one year ago Romney categorically ruled out another run, telling The New York Times, "Oh, no, no, no. No, no, no, no, no. No, no, no.”

“People are always gracious and say, ‘Oh, you should run again,’” he said in the Jan. 2014 interview. “I’m not running again.”

But now, associates said he felt it was time to deliver a different message -- to keep his options open.

“He’s sharing that he’s thinking about it – that he’s simply thinking about it,” one source close to Romney said. “He wanted to be up front with his biggest supporters.”

“He is giving it consideration,” the source said. “He is considering it, for sure.”

Romney associates say he’s been hearing consistently from supporters that he should be president now, and should run again. The sources said there is no timeline for deciding, and they maintain that Romney has more wiggle room than others because he’s run twice before, he can build an organization anew.

Another source said of today’s meeting: “He’s listening to people, rather than being dismissive. He’s definitely listening.”

“I’d like to see him run again, I’d like to see him very badly run again,” Hatch told ABC News’ Jeff Zeleny. “If he did decide to run, this third time, he’d win.”

Earlier this year, an organization named “Draft Mitt” tried to coax the former candidate into another White House bid. But Romney told NBC in June that “talk of a draft is kind of silly.”

By October, Romney was already changing his tune, telling the The New York Times, “We’ll see what happens.”

ABC’s Erin Dooley and Arlette Saenz contributed reporting.