-- The podium with the blue curtain behind it and rows of chairs for reporters looked pretty standard, but it was the location for the press conference that was a first.
And he would do so on live television surrounded by the agency's top officials -- some of whose faces could not be shown on television.
The wide lobby of white marble with its iconic large seal of the CIA on its floor is often used in movies to represent the CIA. But the reality is that most filmmakers and TV crews are never allowed into one of the hardest places to get into in the United States.
The CIA has held press conferences in the past, but only once on television, and never live. And because of the interest, the news conference was carried live not only on domestic news channels, but internationally as well.
Today's news conference was a unique situation for reporters used to constantly accessing their phones and email while in the field. Like all visitors to the building, reporters were told not to bring their smartphones and any other communication devices. The only exception would be digital recorders for transcription purposes.
The cameraman had strict instructions to keep the camera locked on the raised podium placed beyond the large CIA seal. That was done for security purposes to protect the identities of some of the CIA officials in the room.
The reporters on hand saw Brennan walk briskly into the lobby adorned with Poinsettias and holiday wreaths to begin the news conference. The viewers on hand saw him enter the frame as he placed his papers on the podium to begin his remarks.
Brennan began his remarks with a description of how his agency's detention and interrogation program program was launched.
For the next five minutes he recounted where he was that day at CIA headquarters as the agency soon began a mission to prevent future attacks.
“These stars are a testament to our history and our spirit, and a consistent reminder of the women and men who make sacrifices daily so that they can help keep their fellow Americans safe and our country strong,” said Brennan.
In his answers to questions that followed Brennan labeled some of the techniques used by interrogators as “abhorrent” and “certainly regrettable”. He also stressed that it was “unknowable” if the useful intelligence gained through harsh interrogations could have also been obtained through different methods.
After 45 minutes, it was all over. Television reporters rushed outside for another first,the chance to record on-camera stand-ups in front of the building's main entrance. And still photographers submitted pictures taken with their digital cameras for review. Any pictures outside of the agreed-upon parameters were deleted.
Also unknowable, will today's unprecedented live news conference open the door for similar events in the future.