Nov. 5, 2008 — -- A collapsing economy, an unpopular president and an opponent who became a phenomenon turned John McCain's candidacy into a long shot and then a series of campaign blunders ended whatever chance he had of defeating Barack Obama, observers say.
Political strategists from both parties agree that the Arizona senator and his campaign never seemed to settle on a winning theme and failed to put adequate distance between McCain and President Bush.
McCain's selection of little-known Sarah Palin, the governor of Alaska, as his running mate initially energized his campaign, but then dragged it down as questions mounted about whether she was ready to be a heartbeat from the presidency.
But it was McCain's reaction to the economic chaos in the last two weeks of September that ultimately sealed his fate, the strategists said.
"It was the turning point," said Bob Shrum, the Democratic strategist who helped steer Sen. John Kerry's unsuccessful 2004 campaign against Bush.
The beginning of the end may have come Sept. 15, when McCain declared, "The fundamentals of our economy are strong."
With the financial crisis unfolding, Obama pounced, declaring that the remark showed McCain was out of touch. At the time, the polls were essentially tied, with Obama at 47 percent and McCain at 46 percent. McCain would never come so close again.
McCain tried to undo the damage, putting his campaign on hold to work on the Wall Street bailout in Washington, and trying -- unsuccessfully -- to postpone the first debate until the plan could be hammered out. But to the horror of Team McCain, the deal temporarily unraveled just as McCain arrived in Congress hoping to oversee its passage.
"His reaction to the financial crisis. … It looked chaotic and desperate," said political analyst Stuart Rothenberg.
While there is little debate that McCain and his campaign made mistakes, there is disagreement about how much of a chance McCain really had.
"I think external events did sink him," Rothenberg said. "They could have run a perfect campaign, and given what happened, he probably still would have lost."