Donald Trump's name is expected to be permanently removed from an apartment complex on Manhattan’s Upper West Side after numerous complaints from tenants.
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The buildings at 140, 160 and 180 Riverside Blvd. will be renamed for their street addresses, according to Equity Residential, which owns the three buildings. The Trump Place name, emblazoned in big gold letters, could be removed as early as this week.
"We are assuming a more neutral building identity that will appeal to all current and future residents," Marty McKenna, a spokesman for the Chicago-based company said in a statement.
An online petition urging the landlord of the Riverside apartments to "dump the Trump name" garnered more than 600 signatures. "Our home is our most personal private space," read the petition, and the residents want to "feel proud and happy to walk" into the building every day.
"Trump's appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying — all are antithetical to the values we and our families believe in," the petition stated.
Throughout his presidential campaign, Trump made offensive remarks about Muslims, Mexicans and women, among others. Just a few weeks before the election, a video from 2005 was leaked in which he could be heard bragging about groping women. He later dismissed the comments as "locker room talk."
Last week he was elected president over Democratic opponent Hillary Clinton — a win that few expected.
The rents for the approximately 1,325 apartments at 140, 160 and 180 Riverside Blvd., just off the Hudson River, range from about $2,630 a month for a studio to $12,500 for a penthouse unit, according to real estate site StreetEasy.com.
Trump was reportedly involved in the building development, known at various times as Riverside South and Trump Place, in the 1990s. Equity Residential purchased the buildings in 2005 and kept the Trump Place name on the exteriors.
Three other buildings in the complex are managed by the Trump Organization and will keep his name.