ABC’s ‘The View’ Outperforms CBS’ ‘The Talk’ Across the Board
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Week to Week, ‘The View’ Sees Gains in All Key Target Demos: Total Viewers (+4%), Women 25-54 (+9%) and Women 18-49 (+10%)
‘The View’ Scores Year-To-Year Increases in Total Viewers and Women 18-49 Marking the 15th Consecutive Week in Year-To-Year Total Viewer Gains
Week of June 6, 2016:
ABC’s “The View” averaged 2.667 million Total Viewers, 521,000 Women 25-54 and 415,000 Women 18-49 during the week of June 6, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” led CBS’ “The Talk” (2.645 million, 513,000 and 379,000, respectively) across the board: Total Viewers (+22,000), Women 25-54 (+8,000) and Women 18-49 (+36,000).
“The View” improved from the previous week (2.564 million, 476,000 and 377,000, respectively, on w/o 5/30/16) in all key target demos: Total Viewers (+4%), Women 25-54 (+9%) and Women 18-49 (+10%).
“The View” saw gains on the year-ago week (2.482 million and 407,000, respectively, on w/o 6/8/15) in Total Viewers (+7%) and Women 18-49 (+2%), posting year-to-year Total Viewer increases for the last 15 weeks.
2016 to date, “The View” is improving in Total Viewers (+123,000 – 2.873 million vs. 2.750 million) and Women 25-54 (+4,000 – 572,000 vs. 568,000) compared to the same point in 2015.
Week of June 6, 2016:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,667,000 521,000/0.9 415,000/0.7
CBS “THE TALK” 2,645,000 513,000/0.9 379,000/0.6
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 6/6/16, 5/30/16 and 6/8/15. Most Current: 2015-2016 Season (9/21/15 – 6/12/16) and 2014-2015 Season (9/22/14 – 6/14/15) and 2016 (12/28/15 – 6/12/16) and 2015 (12/29/14 – 6/14/15). Averages based on regular telecasts.
ABC Media Relations
Lauri.L.Hogan
(212) 456-6358
Pons Rongavilla
(818) 460-5615
ponciano.rongavilla@disney.com
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