ABC’s ‘The View’ Outperforms CBS’ ‘The Talk’ in Total Viewers and Women 18-49

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Year to Year, ‘The View’ Sees Gains in Total Viewers

ABC’s “The View” averaged 2.297 million Total Viewers, 416,000 Women 25-54 and 309,000 Women 18-49 during the week of August 8, 2016, based on Live + Same Day Data from Nielsen Media Research. For the 5th straight week, “The View” led CBS’ “The Talk” (2.256 million and 292,000, respectively) in Total Viewers (+41,000) and Women 18-49 (+17,000).  

“The View” was up year to year in Total Viewers (+3% - 2.297 million vs. 2.228 million for w/o 8/10/15), posting year-to-year gains in 23 of the last 24 weeks.  

Season to date, “The View” is improving in Total Viewers (+6,000 – 2.749 million vs. 2.743 million) compared to the same point last season.  In addition, “The View” leads CBS’ “The Talk” (2.739 million) by 10,000 Total Viewers.

Week of August 8, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,297,000                          416,000/0.7                      309,000/0.5

CBS “THE TALK”                             2,256,000                          421,000/0.7                     292,000/0.5

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Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 8/8/16, 8/1/16 and 8/10/15.  Most Current: 2015-2016 Season (9/21/15 – 8/14/16) and 2014-2015 Season (9/22/14 – 8/16/15).  Averages based on regular telecasts.   

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