“The View” Hits a New Season High in Total Viewers Drawing its Largest Overall Audience in 8 Months
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“The View” Outdelivers the November 2015 Sweep in All Key Target Demos
ABC’s “The View” averaged 2.688 million Total Viewers, 551,000 Women 25-54 and 414,000 Women 18-49 the week of November 30, 2015, based on Live +Same Day Data from Nielsen Media Research.
For the 3rd straight week, “The View” was up over the previous week in Total Viewers (+3% - 2.688 million vs. 2.619 million on w/o 11/23/15), hitting a new season high and drawing its largest overall audience in 8 months – since weeks of 3/23/15.
Compared to its performance during the 2015 November Sweep (2.591 million, 526,000 and 388,000), “The View” outdelivered the month in all key target demos: Total Viewers (+97,000), Women 25-54 (+25,000) and Women 18-49 (+26,000).
NOTE: Due to coverage of the shooting in San Bernardino, CA, “The Talk” was coded as a breakout on Wednesday (12/2/15) and the telecast is excluded from the weekly averages. “The Talk’s” weekly averages are based on four days (Mon-Tue and Thurs-Fri).
Week of November 30, 2015:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 2,688,000 551,000/0.9 414,000/0.6
CBS “THE TALK” 2,710,000 613,000/1.0 451,000/0.7
NBC “TODAY III” 2,148,000 530,000/0.9 411,000/0.6
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 11/30/15, 11/23/15 and 12/1/14. Live+SD: 2015-2016 Season (9/21 – 11/29/15) and 2014-2015 Season (9/22 – 11/30/14). Most Current: November 2015 Sweep (10/29-11/25/15). Averages based on regular telecasts.
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