“The View” Leads “The Talk” in Women 25-54 and Women 18-49

— -- Ratings Report for ABC’s “The View”

For the Week of March 7, 2016

“The View” Leads “The Talk” in Women 25-54 and Women 18-49

“The View” Delivers Across-the-Board Increases Over the Same Week Last Year

ABC’s “The View” averaged 2.804 million Total Viewers, 564,000 Women 25-54 and 424,000 Women 18-49 during the week of March 7, 2016, based on Live + Same Day Data from Nielsen Media Research. “The View” led CBS’ “The Talk” (552,000 and 413,000, respectively) in Women 25-54 (+12,000) and Women 18-49 (+11,000), beating the CBS program in both key Women demos in 3 of the last 4 weeks.

“The View” delivered across-the-board increases from the year-ago week (2.592 million, 533,000 and 398,000, respectively, w/o 3/9/15): Total Viewers (+8%), Women 25-54 (+6%) and Women 18-49 (+7%).  

Week of March 7, 2016:

PROGRAM AVERAGES      TOTAL VIEWERS    WOMEN 25-54(000)/Rtg    WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”                           2,804,000                          564,000/0.9                      424,000/0.7

CBS “THE TALK”                             2,836,000                          552,000/0.9                     413,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/7/16, 2/29/16 and 3/9/15.  Most Current: 2015-2016 Season (9/21/15 – 3/13/16) and 2014-2015 Season (9/22/14 – 3/15/15).  Averages based on regular telecasts.