#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick

It wasn't the best advertisement to show during a Patriots news conference.

ByABC News
January 22, 2015, 10:01 AM

— -- New England Patriots head coach Bill Belichick faced reporters this morning in a news conference to answer accusations the team under-inflated footballs in Sunday's AFC Championship game.

However, an unfortunate hashtag appeared on the digital billboard behind the Super Bowl-winning coach.

#Flexball appeared numerous times while Belichick said he was "shocked" to hear reports balls used in their 45-7 win over the Indianapolis Colts were under-inflated.

The flexball hashtag is actually an ad for a Gillette razor. Gillette also has the naming rights for the Patriots' stadium in Foxborough, Massachusetts.

Maybe it wasn't the best advertisement to show for a Patriots news conference.

Ironic? Hilarious?

Maybe both.