The moving company, College HUNKS Hauling Junk, has been active in the name, image and likeness space with college athletes, signing Miami quarterback D'Eriq King to a sizeable endorsement deal and recently signing the entire San Diego State football team to a contract.
The company has once again made a big splash by signing the entire Howard University men's basketball team to an endorsement deal on Monday. This is believed to be the first deal of its kind with an entire team from an HBCU.
"College HUNKS is an iconic brand, and Howard University is an iconic institution, so it makes sense to align our mutual passions for building leaders," Howard Men's basketball player Tai Bibbs said. "My teammates and I are looking forward to partnering with College HUNKS to promote their amazing employment opportunities for frontline staff, their moving and hauling services for clients, as well as their franchise opportunities for aspiring business owners."
The players will receive a specified dollar amount up front to split evenly and will then have opportunities individually to earn more money through incentives with the company by bringing in new clients or employees.
The co-owners of the business, Nick Friedman and Omar Soliman, grew up in the Washington D.C. area attending Howard University homecoming events and Friedman played on the Howard intramural club basketball team, so this endorsement hit home for the company.
"Our business started as an underdog with a beat-up cargo van in college, so aligning with student-athletes that historically have not received large media attention is important to our brand purpose," Friedman said. "College HUNKS has a diverse team, and we strive to brighten the spotlight within and outside of our brand to build leaders and make a positive impact."