Ray Rice Jerseys Dumped by Fans and Stores

But many say it should have happened sooner.

ByABC News
September 8, 2014, 5:11 PM

— -- Football players, fans and businesses are cheering the Baltimore Ravens' decision to cut Ray Rice, hours after a second video emerged of the football player's violent fight with his wife in a casino elevator -- this time, showing the punch that knocked her to the ground.

Baltimore pub No Idea Tavern announced on Twitter it would give a $10 bar tab to any customers who surrender a Rice jersey at the bar. Hersh's Pizza and Drinks, a nearby Italian restaurant, said diners can trade their Rice jerseys in for a free pie.

Ray Rice Cut By Ravens After Video of Elevator Punch

"These jerseys will save us money on toilet paper this week," the pizza restaurant wrote on Facebook.

Alex Belush, a manager at No Idea Tavern, told ABC News the bar wants to take a stand against domestic violence.

"We just wanted to find a way to show support," Belush said.

Major retailers Dick’s Sporting Goods and Modell’s both confirmed to ABC News they pulled their Ray Rice jerseys from the shelves, and the athlete's jerseys vanished from Nike’s website and NFL’s online shop.

Rutgers University, Rice's alma mater, removed him from the "Knights in the NFL" video shown before games.

“He is out of that,” Rutgers’ chief spokesman, Pete McDonough, told ABC News, adding that the school is culling through its other promotional material to make Rice won't appear in any of them.

The Ravens announced Rice's suspension today after video surfaced of him punching now wife Janay Palmer in the face, knocking her out in the elevator of the since-shuttered Revel Casino Hotel in Atlantic City.

Rice and his lawyers have not commented today.

The NFL originally gave Rice a two-game suspension for the incident. Before the team's decision today to cut Rice and the NFL's subsequent announcement that his suspension is now indefinite, football players sounded off on Twitter to protest:

T.J. Lang of the Green Bay Packers:

London Fletcher, Former NFL Linebacker:

Charlie Batch, Former NFL Quarterback:

Terrance Knighton of the Denver Broncos:

LeCharles Bentley, former NFL Lineman